Buying things from the internet became so natural all these years. Finding a product you’re interested in, looking for the big button, in order to add it into your bag, sorry basket, i mean cart.

This journey sounds straightforward, but as we know has many pitfalls that can often lead to dead end. We will magically skip the tricky parts on users buying journey and we will talk about things that usually seem obvious or least important.

How the heck should we call the thing in the top right corner where I review my item before I complete my purchase.

But first, what text e-commerce use for their purchase CTA

There’s one thing all e-commerce sites have in common. You have to click a CTA to select the items you want to purchase. CTA is one of the most important elements, think of it as the door to the next step of our funnel, where every click is a potential purchase. CTA should have a clear meaning, and be representative of the action our visitors are taking. …

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vangeltzo

Product Design Manager @Skroutz

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